This product is made by shredding and packing imported red coloured mild cheddar. The product is stored under frozen temperature.
Coloured Cheddar cheese is very popular in the US market. It is made by adding a natural red colouring, annatto, into the natural white cheddar, during processing.
Coloured Cheddar is all same as white cheddar, except the colour.
The origin of coloured cheddar: A UK-origin traditional red coloured cheese, Gloucester, is often believed to be of premium quality. The manufacture of this cheese is close to that of cheddar. Thus, some cheddar makers has developed red coloured cheddar to simulate Gloucester.
This product is often used for food processing and cuisines